CelleCast Corporate: Advertisers

Introducing: Interactivity with Customers as Never Before Possible

• Customers are just one keypress away. With CelleCast's interactive advertising model, listeners will hear your ad between audio segments and have the chance to respond immediately by pressing "7" to connect immediately with your business. This creates immediacy and minimizes the chance of the listener hearing your ad and not taking action.
  
  
• No need to repeat your phone number three times. Customers don’t have to write down your phone number to take action, which is where most sales loss occurs. They simply press a key to connect with you, saving them time and creating more immediate sales for your business.
  
  
• Target your audience as never before possible. With CelleCast's individualized point-to-point service, we have exclusive demographics for who is listening to what. Tell us who you’re seeking to target, and we’ll run your spots exclusively for that audience segment. For example, if you want to advertise only to business owners, we can schedule your ads to run only for that demographic.
  
  
• Paying for results = greater ROI. Pay Per Call advertising allows you to secure real leads when listeners call directly as a result of hearing your ad on CelleCast. No more costly ad campaigns with spotty results. Your advertising dollars are spent on real customer leads.
  
  
• Be ahead of the game. Mobile marketing is a largely untapped market that is ripe for great commercial gain. Research suggests that mobile advertising will be a $10 billion industry by 2010. With so much potential, you can be among the first in your industry to carve out a piece of this brand new advertising segment.
  

The question is:
Is your company ready to see significant returns on its advertising investment?

Audio Specifications for ads

Interactive ad:

• One 10 second ad with call to action (“press 7 to hear more” or variation)
  * Copy sample: "Was that a growl I just heard coming from your stomach? You must be hungry! Stop into McDonalds now for 50% off a Big Mac. Press 7 for more information."
  
• One 60 second click through ad with intended customer action call included (7 for direct connect to an operator, 8 for SMS)

Copy instructions:
Provide a 60 second spot just like for radio, but build in your interactive call to action. It could be repeating phone number, or instructing listener to press 7 to connect directly or 8 to receive a text message with your information.
Please contact us to find out more about advertising on CelleCast. A sales representative will follow up with you promptly.